Cupround Pilot a Success
How It Works
Cupround designed a recycling box, made from recycled cups, distributed to 20 stores in Bournemouth, Poole, and Dorchester. Brands like Costa Coffee, McDonald's, Caffè Nero, and Pret A Manger handed out 3,000 boxes to customers. Once filled with 20 used cups, customers returned them to stores for a chance to win prizes via a QR code entry system.
Phase 1 Results
Cupround Phase 1: Recycling 5,120 Cups from Home in 12 Weeks
The Cupround project successfully recycled 5,120 single-use cups from homes, tackling the challenge of takeaway cup waste beyond cafés and restaurants.
University & Media: Cupround launched at Bournemouth University Freshers Fair and featured on BBC Solent and Hot Radio.
Retail Success: Stores actively promoted the scheme, with McDonald’s appointing a Cupround Champion.
Social Media Reach: Over 1,500 views on the first Instagram reel.
Hospital Adoption: Dorset County Hospital integrated boxes into conferences and staff areas.
Engagement and Impact
University & Media: Cupround launched at Bournemouth University Freshers Fair and featured on BBC Solent and Hot Radio.
Retail Success: Stores actively promoted the scheme, with McDonald’s appointing a Cupround Champion.
Social Media Reach: Over 1,500 views on the first Instagram reel.
Hospital Adoption: Dorset County Hospital integrated boxes into conferences and staff areas.
Phase 2 Results
Cupround’s second phase tested customer engagement without incentives.
Key findings:
Town centre stores distributed an average of 24 boxes every three months (96 per year per store).
Suburban stores distributed 111 boxes every three months (444 per year per store).
Return rate in Phase 2 was 73%, compared to 11% in Phase 1, demonstrating stronger consumer commitment over time.
A dedicated stand near store queues improved box distribution and awareness.
The Future of Cupround
A Crowdfunding campaign is due to launch in April 2025 and a Phase 3 launch to come in October 2025.
Awards and Recognition
Winner: Innovations Excellence Awards 2024
Finalist: National Recycling Award 2024
Cupround proves that small changes at home can drive big environmental impact
Do you have any paper cups? You can find out more on where to recycle paper cups and how to recycle them.
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Cupround Pilot a Success
How It Works
Cupround designed a recycling box, made from recycled cups, distributed to 20 stores in Bournemouth, Poole, and Dorchester. Brands like Costa Coffee, McDonald's, Caffè Nero, and Pret A Manger handed out 3,000 boxes to customers. Once filled with 20 used cups, customers returned them to stores for a chance to win prizes via a QR code entry system.
Phase 1 Results
Cupround Phase 1: Recycling 5,120 Cups from Home in 12 Weeks
The Cupround project successfully recycled 5,120 single-use cups from homes, tackling the challenge of takeaway cup waste beyond cafés and restaurants.
University & Media: Cupround launched at Bournemouth University Freshers Fair and featured on BBC Solent and Hot Radio.
Retail Success: Stores actively promoted the scheme, with McDonald’s appointing a Cupround Champion.
Social Media Reach: Over 1,500 views on the first Instagram reel.
Hospital Adoption: Dorset County Hospital integrated boxes into conferences and staff areas.
Engagement and Impact
University & Media: Cupround launched at Bournemouth University Freshers Fair and featured on BBC Solent and Hot Radio.
Retail Success: Stores actively promoted the scheme, with McDonald’s appointing a Cupround Champion.
Social Media Reach: Over 1,500 views on the first Instagram reel.
Hospital Adoption: Dorset County Hospital integrated boxes into conferences and staff areas.
Phase 2 Results
Cupround’s second phase tested customer engagement without incentives.
Key findings:
Town centre stores distributed an average of 24 boxes every three months (96 per year per store).
Suburban stores distributed 111 boxes every three months (444 per year per store).
Return rate in Phase 2 was 73%, compared to 11% in Phase 1, demonstrating stronger consumer commitment over time.
A dedicated stand near store queues improved box distribution and awareness.
The Future of Cupround
A Crowdfunding campaign is due to launch in April 2025 and a Phase 3 launch to come in October 2025.
Awards and Recognition
Winner: Innovations Excellence Awards 2024
Finalist: National Recycling Award 2024
Cupround proves that small changes at home can drive big environmental impact
Do you have any paper cups? You can find out more on where to recycle paper cups and how to recycle them.
