Cupround launches in Bournemouth and Poole

This new innovative solution to encourage consumers to recycle their cups that end up back at home launches in Bournemouth and Poole. 

Cupround addresses the issue of single use cups being thrown incorrectly into recycling bins and the highlights the amount of single use cups making their way to landfill. Specifically, the project looks to encourage customers to return their single use cups from the home, cars or small offices back to store where they can be responsibly recycled.

Home delivery service in the UK is worth 13.3 billion and growing in 2025 to 14.6 billion. A scheme has to be in place to assist with the ever-growing number of cups finding their way to homes or small businesses.

Printed and converted in Dorset by Epic Print, the box is crash lock by design and once “popped up” it can hold 20 large cups. The box can be stored comfortably in a utility room, by cereals in the cupboard, in a garage or the boot of cars.

Working with the National Cup Recycling Scheme members who include Costa Coffee, McDonalds, Pret A Manger and Caffé Nero stores in Bournemouth, Poole and Dorchester areas will give out these boxes free of charge to the customer who will take it home and fill with 20 cups. These can then be returned to store by the customer who will be entered into a prize draw.

Once returned, the cups will be sent to James Cropper paper mill in Cumbria where they will strip the polyethylene lining from the cup and the remaining 95% of cup waste is converted back into paper.

Cupround is currently a pilot scheme operating in Poole, Bournemouth and Dorchester and runs until end of December 2023.

Jon Formon, General Manager of Epic Print and founder of Cupround said, "It dawned on me one evening whilst tidying up after a take-away meal that I can recycle all of my packaging except the cups. My choices? Send them directly to landfill in general waste or incorrectly include them in the home recycling bin – which would render all of the recycling in that bin useless. The Cupround box is a simple and handy way of storing the empty cups and returning them back to store. Thanks to the support and funding from the National Cup Recycling Scheme we have been able to bring this pilot to Bournemouth and Poole where we hope the pilot will a success and we can extend Cupround into 2024 and beyond."

We encourage customers to take and return as many boxes as possible in this period and to sign up for our newsletter at www.cupround.com 

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