NEWS

World-First AI Cup Recycling Trial Drives Behaviour Change
February 12, 2026

World-First AI Cup Recycling Trial Drives Behaviour Change

A world-first pilot in Cardiff shows how technology and incentives can drive lasting change in single-use cup recycling
Beyond The Bin Winner Announced
December 23, 2025

Beyond The Bin Winner Announced

UCL wins ‘Beyond The Bin’ 
Beyond the Bin Fund
September 10, 2025

Beyond the Bin Fund

The Beyond the Bin Fund is a £45,000 innovation grant from the National Cup Recycling Scheme, supporting UK projects that enhance the recycling or reuse of on-the-go paper cups

 

Making Cup Recycling Easier with #TakeItBack in Scotland
May 7, 2025

Making Cup Recycling Easier with #TakeItBack in Scotland

Read more about how the #TakeItBack campaign improved cup recycling in Scotland through collaboration, education, and infrastructure. Driving real change in sustainable on-the-go recycling
Understanding the changes to mandatory take-back
May 7, 2025

Understanding the changes to mandatory take-back

Read our latest blog on the future of cup recycling in the UK. Why mandatory take-back was dropped, and how businesses can still lead in sustainability

 

Cupround - Driving change in cup recycling
May 6, 2025

Cupround - Driving change in cup recycling

Discover how Cupround, supported by the National Cup Recycling Scheme, is transforming single-use cup recycling, boosting rates, reducing waste, and promoting a sustainable circular economy through strategic collaboration