Case Study: Cupround - Driving change in cup recycling
Cupround is an innovative initiative dedicated to revolutionising the way single-use cups are recycled. Focused on creating a sustainable circular economy for cups, Cupround strives to reduce waste, boost recycling rates, and educate consumers on the importance of recycling the right way.
The Challenge
Single-use cups, while convenient, pose significant environmental challenges due to the complexity of recycling their materials. Cupround aimed to address these challenges by developing a system to collect, recycle, and repurpose cups, ensuring their materials were reused effectively. However, they required expert guidance and strategic support to make this vision a reality.
How the National Cup Recycling Scheme supported Cupround
How the National Cup Recycling Scheme supported Cupround
The National Cup Recycling Scheme (NCRS) played a pivotal role in supporting Cupround’s journey by:
- Providing funding: NCRS offered financial backing to help expand Cupround’s collection infrastructure, ensuring more cups could be recycled efficiently
- Strategic guidance: The NCRS team provided expertise in logistics, material recovery, and communication strategies to maximise the initiative’s impact
- Raising awareness: By promoting Cupround’s efforts through national campaigns and partnerships, NCRS helped amplify the message of responsible cup recycling
Results and impact
Through its collaboration with the National Cup Recycling Scheme, Cupround has made impressive strides:
- Established collection points in key locations, making cup recycling more accessible
- Increased recycling rates for single-use cups in participating areas by 35%
- Raised greater public awareness of recycling practices, driving behavior change among consumers
Cupround and NCRS continue to work hand-in-hand to achieve their shared mission of reducing waste and building a more sustainable future. Together, they demonstrate the power of collaboration in solving complex environmental challenges.
Jon Forman, General Manager, Epic Print
